口臭之味

Eliminate bad breath

Agency: Mccann, Guaynabo, Puerto Rico
Creative Directors: Juan Santiago, Manuel Torres
Art director: Jason Seda
Copywriter: Juan Santiago
Photography: Say Cheese studio

source: Clorets: Sock | Ads of the World

Alka Clorofila!

Agency: Leo Burnett
Creative Directors: Hector Orellana
Art director: Gabriel Cantallopts
Copywriter: Gonzalo Vega
Illustrator: Leonidas Marabolo

source: 2WENTY 4OUR: Alka Clorofila!

香口膠、口香糖的廣告大多表現咀嚼之後口氣如何清新怡人。這兩個卻將宣傳重點放在口氣的威力之上。一篇借臭襪比喻,另一篇更抵死的把口對口人工呼吸變成奪命之吻。想深一層,其實又沒有誇大其辭,口臭確是最犀利的殺人武器,譬如不少所謂的網誌樂評,字裡行間的口氣之強,酸氣之濃,攻不了鼻卻刺眼異常,既然再多的口香糖也幫不了忙,不愛看的不要看,邊讀邊鬧,別犯賤,按下取消訂閱的鍵吧。