Pepsi Light,生命中只能承受的輕

別爭拗light是否真的light,或著眼於卡路里、代糖、健康等層面,只看這一系列Pepsi Light的海報,有趣、醒目、幽默,會心徵笑,萬綠叢中找那一點紅,在人人努力運動減磅的時候,你卻以相近的姿勢在享受著,只因手執一罐Pepsi Light,再沒煩惱、顧忌,喝它吧!百事,可樂,生命中只能承受的輕,真可悲,哈。

“Live light.”

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Art Director: Cristian Seisdedos, Daniel Gomez
Copywriter: Andres Jamasmie
Illustrator: Carolina Angulo

source: i believe in adv