An enormous and ubiquitous promotion of Coke Zero, the new line of Coca Cola has reached Norway eventually. Drinking Coke Light several years, I remind of the little more extra sweet of the original flavor which I almost forgot. The marketing strategy claims to be targeted specifically at male insomuch as Coke light is a more feminine product, whatever. Just similar to what Mcdonald is doing, Coca Cola is innovating little by little in trivial ways. What benefits is to stimulate the sales of the products, and so does the stock.