Everyone has heard of the fairy tale “The Little Match Girl”. In the real world, similar situation happened in department stores. The little girl becomes sales lady; and the match transforms into a match lamp. The pole is either black or wood in colour and the match head is either in red or white. Match Light, which stands 1 and ½ metre tall, is created by Chiyut Plypetch. Maybe you find him unfamiliar, but if we mention the famous creative Thai brand: Propaganda,you will get an idea.